Turns out Oreo’s had 12 logos since 1912, and they’re a beautiful ride through design history

Comfortable Oreo Day! No, I did not actually realise this was a factor both. However I am delighted I’ve discovered about it as a result of it is led me to a good looking graphic design second, filled with retro pleasure that superbly charts design throughout the many years.

It seems the Oreo emblem has been round since 1912, and since then has taken on some gorgeous logos that encapsulate the design of the time. Although right now the emblem is sort of minimal and, dare I say, bland (definitely not one in every of our greatest emblem picks) that hasn’t at all times been the case. A few of the previous ones have been fabulous. Stand by as I present you some logos (virtually) as scrumptious because the cookies themselves.

01. 1912-1923

02. 1923-1931

03. 1931-1936

04. 1936-1940

05. 1940-1949

05. 1949-1952

06. 1952-1960

07. 1960-72

08. 1972-1990

09. 1990-1995

10. 1995-2001

11. 2001- current

12. 2024-present

There aren’t many manufacturers which have had fairly so many very completely different emblem designs throughout their lifetimes – however it’s an evocative journey by way of shopper historical past. In fact, it hasn’t modified a lot in latest many years as a consequence of new understandings of and finest practices round shopper habits and model recognisability. It makes me yearn for a time we noticed dramatic design shifts on the planet’s largest corporations.