What do you assume sound would appear like? Not simply sound waves on an oscilloscope, however the feeling, the custom, the very essence of sound itself? It’s an interesting query. For Klangwelt Toggenburg, an unbelievable establishment nestled within the Swiss Alps, this wasn’t only a philosophical musing. It turned the core problem for his or her new visible id. And let me let you know, the answer crafted by Zurich’s studio marcus kraft is one thing particular. We’re speaking in regards to the Klangwelt Toggenburg Model Id, a challenge that doesn’t simply signify sound – it visually sings.
Think about this: For over twenty years, Klangwelt Toggenburg has been a singular hub. It’s a spot devoted to exploring sound, resonance, voice, and deep-rooted musical traditions. Consider the beautiful foothills of the Alps in Japanese Switzerland, an space buzzing with an authentic singing and music tradition. This isn’t simply background noise; it’s the soul of the place. Now, image a significant evolution on the horizon: the opening of the model new Klanghaus (Sound Home) in Could 2025. This isn’t simply any constructing; it’s designed as a walk-in instrument, an area the place structure, nature, and sound merge in a method you seemingly gained’t discover anyplace else on Earth. Fairly superb, proper? This pivotal second demanded a contemporary look, a visible language that might carry Klangwelt from being a cherished “insider tip” to an establishment with real worldwide magnetism. That’s the place the brand new Klangwelt Toggenburg Model Id comes into play. Mirjam Hadorn, the CEO, places it completely: “The opening marks an essential milestone… The brand new picture displays our transformation.”
Capturing the Echo: The Core Thought
So, how do you visually seize one thing as intangible but highly effective as sound and resonance, particularly inside such a wealthy cultural and pure context? Studio marcus kraft launched into a three-year journey alongside Klangwelt Toggenburg to reply exactly that. They didn’t simply slap on a brand new emblem. As a substitute, they developed a complete visible id designed to speak the sheer depth and complexity of Klangwelt. The result’s considerate, intricate, and deeply linked to the subject material.
On the absolute coronary heart of this Klangwelt Toggenburg Model Id lies one thing really modern: a custom-made, dynamic company typeface. Now, after we say dynamic, we imply it actually resonates visually. Take into consideration overtones, these delicate larger frequencies that give a sound its distinctive shade. Or take into consideration sound frequencies rippling outwards. Take into consideration the very panorama – the peaks and valleys of the Toggenburg area. The designers cleverly constructed a typeface that may be expanded utilizing recurring letter parts. These parts stack and work together, making a sort of typographic echo or resonance. It’s as if the letters themselves are vibrating, visually mimicking the core ideas of Klangwelt. Are you able to image kind that nearly hums on the web page or display? It’s an excellent solution to translate auditory ideas into a visible medium.
The Resonating Typeface: A Nearer Have a look at the Klangwelt Toggenburg Model Id’s Star
This bespoke typeface isn’t only a gimmick; it’s the conceptual anchor for all the system. Developed with the technical experience of font engineer David Jonathan Ross, it permits for flexibility whereas sustaining a definite character. Think about posters the place headlines appear to stretch and echo, reflecting the alpine panorama. Image brochures with particular phrases that visually emphasised the concept of resonance. This modularity means the Klangwelt Toggenburg Model Id can adapt to totally different contexts and messages with out shedding its core id. It’s impressed by the very physics of sound and the geography of its residence. You possibly can nearly see the sound propagating, the vibrations taking form within the letterforms. It’s a considerate, subtle method that goes far past normal font decisions. Doesn’t it make you rethink what typography can obtain?
A Symphony of Components: Extra Than Simply Letters
Whereas the typeface is undoubtedly the star, studio marcus kraft understood {that a} highly effective model id wants a full orchestra. The three-year rebranding course of was really holistic. They meticulously redesigned all the visible system. This included defining the model structure – how totally different components of Klangwelt relate visually. They developed a brand new imagery idea, seemingly drawing inspiration from the beautiful pure environment and the human aspect of music-making.
Moreover, a fastidiously thought of shade palette was launched, maybe reflecting each the earthiness of custom and the vibrancy of sound. The materiality – the textures and finishes used on printed gadgets or signage – was additionally a part of the redesign, including one other sensory layer. Add to that thoughtfully crafted animations (developed by Miriam Palopoli), bringing the resonant typography to life digitally, and clear format rules for consistency. This complete method ensures the Klangwelt Toggenburg Model Id is cohesive and impactful throughout each single touchpoint. We’re speaking about all the things from the standard enterprise card and complex brochures to eye-catching posters, partaking video trailers, bodily signage guiding guests, dynamic social media content material, distinctive merchandise, and a very revamped web site (constructed by Vitamin 2). It’s a testomony to seeing the model as an entire ecosystem. The primary style of this new id really got here final 12 months with the reopening of the up to date Klangweg (Sound Path), giving guests an early glimpse of this thrilling visible transformation.
Bridging Tradition and Tourism By means of Design
Marcus Kraft, the artwork director and designer behind the studio, highlights a key consideration: “As a cultural establishment in a preferred journey vacation spot, Klangwelt Toggenburg operates on the thrilling interface between tradition and tourism.” This twin viewers requires a fragile steadiness. The visible id wants to talk to seasoned cultural lovers and curious vacationers alike. Kraft emphasizes {that a} main aim was “making certain that the establishment’s wide selection of presents and numerous themes may be communicated as flexibly and recognizably as doable for the assorted audiences.” The dynamic, modular nature of the Klangwelt Toggenburg Model Id, notably the typeface, is completely suited to this problem. It supplies a robust, recognizable basis whereas permitting for variations that may tailor the communication type as wanted. It’s a wise system designed for real-world functions.
The Crescendo: Klanghaus Opening in 2025
All this unbelievable design work culminates fantastically with the grand opening of the Klanghaus. Mark your calendars for Could twenty fourth and twenty fifth, 2025! This occasion guarantees a various cultural program celebrating sound in its many types. Concurrently, the Resonanzzentrum Peter Roth (Resonance Middle) will open its doorways, that includes a groundbreaking addition: Switzerland’s very first publicly accessible sound dome. Are you able to think about the immersive sonic experiences awaiting guests? The brand new Klangwelt Toggenburg Model Id can be absolutely deployed, offering the visible language for this thrilling new chapter. It’s the proper concord of modern structure, distinctive programming, and a visible id that actually understands and amplifies the core mission.
This challenge by studio marcus kraft for Klangwelt Toggenburg is greater than only a profitable rebranding. It’s a masterclass in translating complicated, intangible ideas – sound, resonance, custom, panorama – right into a compelling and versatile visible system. It demonstrates how considerate design, particularly modern typography, can create deep which means and connection. It really makes you see the sound. What do you assume? Does this method change the way you understand the probabilities of brand name id design? It definitely presents a singular perspective value exploring additional.
About Klangwelt Toggenburg:
Nestled within the foothills of the Säntis Alps, Klangwelt Toggenburg serves as a singular cultural establishment. It supplies areas for experiencing, creating, and researching sound and resonance. By sustaining and evolving traditions, Klangwelt Toggenburg preserves very important cultural heritage whereas concurrently fostering environments for modern sound experimentation.
Discover out extra: klangwelt.ch
About Studio Marcus Kraft:
Based mostly in Zurich, Switzerland, studio marcus kraft is an award-winning design studio creating bespoke tasks for nationwide and worldwide shoppers. Their focus lies in elaborate design ideas and distinctive typographic high quality. They typically collaborate with a large community of photographers, architects, artists, and different specialists to develop multidisciplinary commissions. Lots of their previous works have gained worldwide recognition via exhibitions and publications.
Discover their work: marcuskraft.com
Challenge Credit:
- Idea, Artwork Path & Design: studio marcus kraft
- Font Engineering: David Jonathan Ross
- Animation: Miriam Palopoli
- Images: Beat Bälzer & Ralph Brühwiler
- Digicam & Video Modifying: Axel Kindermann
- Web site Improvement: Vitamin 2
- Sound Emblem: Christian Zehnder
Klangwelt Toggenburg Workforce:
- CEO: Mirjam Hadorn
- Inventive Path: Christian Zehnder
- Operations Administration: Edi Hartmann
- Visible Communication & Advertising and marketing Help: Eva Macartney
- Challenge Lead Multimedia: Corinne Zimmermann
All photos © by studio marcus kraft. Be at liberty to search out different trending graphic design and branding tasks from across the globe on WE AND THE COLOR.
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